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Tomorrow: Austin WordCamp 2012

May 19 — Word­Camp Austin 2012 arrives.  I didn’t go last year, but I heard it is not to be missed.  By stalk­ing the announce­ment that tick­ets were on sale, I man­aged to get a ticket in the first group of sales.  I’m fol­low­ing the Blog­ger track and some of the speakers/sessions I’m inter­ested in are:

12 Secrets of Excel­lent Blogs — Thomas Umstattd Jr.

Many blogs go unread because they don’t know the lit­tle things that make a big dif­fer­ence. In this class you will learn how to use your blog to build a plat­form, estab­lish your exper­tise and change the world. If you have a blog that gets lit­tle to no com­ments this class will rock your world.

If You Build It, They Will Come, Right? — Nando Caban-Mendez

 Nope. Get a sys­tem to pro­mote and amplify your con­tent, get traf­fic, and build your list.  One of the most com­monly over­looked parts of mar­ket­ing is Pro­mo­tion. Wait, mar­ket­ing? I just write a blog.  Yes, but you want peo­ple to find it and come read it, right? Much like a busi­ness, that requires Pro­mo­tion.  The thing about Pro­mo­tion is that it can be hard work if you don’t have a sys­tem in place. I’ll share the new ver­sion of my Blog­ging Work­flow and Con­tent Pro­mo­tion tools and dis­cuss how it applies to  attendees.

Devel­op­ing a Dis­tinc­tive Online Voice — Leslie Hancock

In this work­shop, learn how to cul­ti­vate your own dis­tinc­tive voice in your writ­ing, build­ing authen­tic­ity and your per­sonal brand in the process and engag­ing read­ers more effec­tively. We will ana­lyze blog posts writ­ten with par­tic­u­larly engag­ing voices and iden­tify what makes them lin­guis­ti­cally unique. Then, in an inter­ac­tive work­shop, you will describe your blog­ging per­sona in-depth and prac­tice tweak­ing pas­sages with word choice and vary­ing gram­mat­i­cal pat­terns until you stand out from the crowd with writ­ing that con­sis­tently demon­strates your own strong and unique per­sonal voice.

Accord­ing to their final sched­ule, none of these over­lap so I’m attend­ing all three plus some oth­ers I can squeeze in.  I’m super excited and glad that I haven’t come across any­thing else hap­pen­ing on Sat­ur­day in Austin that I will miss out on.

Are you in Austin for Word­Camp this week­end?  Say hello if you see me!  For those of you who are not attend­ing, Enve­lope #6 will be left some­one on Sat­ur­day as well, prob­a­bly close to the Word­Camp venue when I stop for cof­fee on the way there *hint*.  Good luck!

*Image copy­right belongs to Word­Camp Austin and is bor­rowed from their site for this post.

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